Internet Marketing PPC

Special Genealogy Offer $3/Month + FREE Ancestral Quest 12

2007-03-15T14:13:00.000-06:00

When you get a 1 or 2 year World Vital Records membership for only $3/Month you will get the Ancestral Quest 12 genealogy software FREE (a $30 value). Limited quantities available.

World Vital Records wants to help you discover and share your family history. They add new records to their web site every day to help you find your ancestors from around the world. Sign up for one of their affordable membership plans and help them build the most valuable network of family historians in the world.

World Vital Records offers free content to ALL visitors, along with premium databases for thier paying members (from all 50 states and 12 countries). They provide international and U.S. data bases, links to top genealogical resources, articles and podcasts by experts, and training classes to help you learn how to do genealogy online.

World Vital Records

2007-01-09T14:43:00.000-07:00

World Vital Records is a new genealogy website dedicated to helping anyone succeed with their genealogy and family history. Whether you are just getting started on your family tree or if you are an experienced genealogist, World Vital Record’s goal is to assist you all along the way.

World Vital Records has tons of great searchable data including many exclusive databases. They specialize in collecting international data from all over the world and collecting information that no other site has. But they are much more than just databases and search results! They are committed to being your genealogy partner and helping you get everything you need to succeed.

Members Benefits:

Geo Mapping –

This unique mapping feature places information relevant to your searches on dynamically generated maps. For example, when you search for a surname, a map is created showing you the location of that individual's death, as well as the deaths of other individuals in the local area. On the map you can see nearby towns, roads, relevant information (like nearby cemeteries) and even historical timeline data. No one else offers this feature!

More International Records –

They realize the importance of tracking down ancestors from other countries. World Vital Records has exclusive international databases such as Scottish Death Records from 1747-1868. We are dedicated to collecting international data to help you find your international ancestors. World Vital Records adds a new database to the site everyday!

SmallTownPapers –

SmallTownPapers provides access to more than 300 small market newspapers from across the United States, dating back as far as 1865. SmallTownPapers provides high quality, completely searchable digital images of the newspapers which appear just as the newspaper was printed. Now you can get to know your ancestors like never before.

Online Genealogy Classes and Training –

With your membership you will receive 2 genealogy / family history classes. These are live online courses presented by some of the top genealogists in the world. You can select from a list of classes covering beginner to advanced topics. They will also be offering email courses, podcasts (downloadable audio files), videocasts and online webinars to give you all the training and help you need to succeed.

Genealogy Blog Planet –

The Genealogy Blog collects the most recent blog postings from many of the top genealogy bloggers on the planet. No need to visit site after site to see what your favorite genealogy blogger is writing about.

What makes World Vital Records different from all other genealogy websites out there are not only all the features listed above, but also their affordable price. They are currently offering 1 year membership for only $49.95.

So, what are you waiting for? Click on any of the banners or links on this page and check these guys out.

World Vital Records

Search for your ancestors

List all databases

Start Your Family History

World Vital Records New Affiliate Program

2007-01-08T16:25:00.000-07:00

World Vital Records has just launched its first affiliate program and it is offering a super special offer to attract as many affiliates as possible. All affiliate sales in January 2007 will receive 50% commission!!!

I have included here the program details:

Earn a 30% commission or every membership plan

Send more than 25 members a month and your commissions go up to 40% for every membership plan

Earn a 10% commission on ALL recurring membership plans for any member you refer!
60 day cookie duration

Commission checks paid very next month after commission is received

Easily link to any page or search result on our site

Affiliate API to add functionality to your site (COMING SOON)

Tons of great articles and content to add to your site (COMING SOON)

World class affiliate tracking through MyAffiliateProgram

So what are you waiting for? Just click

Sexy Viral Marketing

2006-11-15T13:47:00.000-07:00

MSN has launched a fully animated search engine to combat Google.

Ms. Dewey is a young, black librarian doing her best to help you find what you are looking for, but who gets bored if you don’t ask her the right question. This is how it works. You enter a search term and regular search result will appear on a pop up window. Then, before you actually get any results, Ms. Dewey comes into action. She will try to tell you the answer. This usually takes a lot of time on Ms. Dewey’s side. The whole thing is fun and the animations are fantastic. However, as a search tool, it might not work at all for three reasons.

1) Response time is very slow
2) Results are difficult to read
3) No advanced search features

I am guessing lots of people will go to the site to play around for a while, but to make a serious search most of them will go back to Google.

But take a look for yourself and tell me what you think. Check Ms. Dewey HERE

I'll Be Right Back

2006-11-15T13:24:00.000-07:00

Hi There!

As you have probably noticed I have not been posting anything for a long time now. Reason? No reason. Well, I have been extremely busy lately. I even became a father for the third time during this period of blogging silence.

Anyway I just wanted to let you know that I will be posting new things shortly and hopefully on a regular basis.

Thanks

Hourly Reporting--AdWord's New Feature

2006-08-01T19:40:00.000-06:00

Google AdWords has come up with a new service; hourly reporting for account performance and campaign performance report. This new tool will allow AdWords advertisers to see impression, click, cost, CTR, and average CPC data for the entire account or specific campaigns on an hourly basis. This information is very valuable to analyze customer behavior and choose the best time to run your ads on Google.

The Google AdWords team is constantly coming up with new features and tools to make my job easier. Google is like Wal-Mart, you either like it or you hate it. I certainly love Google’s spirit of innovation. How about you, what do you think about Google?

Cádiz Pictures WebSite

2006-08-01T10:22:00.000-06:00

A friend of a friend of mine just launched a new website. His site is a balcony to my hometown Cádiz.

Cádiz is the oldest city in Europe, founded in 1100 BC by the Phoenicians who called it Gadir and traded Baltic amber and British tin, as well as Spanish silver. The city subsequently became a naval base for the Romans before fading into obscurity until 1262 when it was taken from the Muslims by Alfonso X.

The real boom period was with the discovery of America as Columbus sailed from this port on his second and fourth voyages. Much later the city enjoyed a golden age during the 18th century when it enjoyed 75% of Spanish trade with America. From this time it grew into one of the wealthiest and most cosmopolitan cities in Spain and most of the city's fine buildings date from this time.

On his new website my friend provides hundreds of pictures of Cádiz that certainly show the beauty of the city. Walking through Cádiz is walking through history. I invite you to take a minute of your time to walk through its fine buildings, monuments and lose yourself for a moment in the beauty of its beaches. Just Click HERE to begin the journey.

Invalid Clicks Tool

2006-07-26T12:21:00.000-06:00

Google has come up with a new feature enabling advertisers to keep track of invalid click activity in their account. The metrics of invalid clicks and invalid clicks rate will show virtually all the invalid clicks affecting an account.

One of the most controversial issues related to PPC has been estimating how big the problem of click fraud is. It has long been suggested that click fraud was rampant approaching 30% to 50% of all clicks. However, a study by Click Forensics shows that “the overall, industry wide click fraud rate is 13.7%. The click fraud rate at top-tier search engine such as Google and Yahoo is even less at 12.1%.”

This new AdWords feature will make mush easier for all advertisers to estimate invalid click activity.

The Madness of War

2006-07-24T09:19:00.000-06:00

This post has nothing to do with Internet Marketing, PPC, Affiliate Marketing or how to boost your internet sales. This post is about the horrors of war.

I read the story of Nuhader Monsoor this morning on CNN and I felt I had to do something about it. And since there is little I can do to stop a war, I decided to write about it to show my indignation.

Nuhader Monsoor is an 8- year-old boy who at this very moment is lying in a hospital bed somewhere in Lebanon horribly burned, “His pain cannot possibly be imagined as he shakes uncontrollably in and out of shock. He has blood coming from his eyes.” Next to him is his 8-months-old sister also terribly burned and his mother whose crying can be heard all over the hospital. They were trying to flee the fighting waiving white flags when an Israeli missile slammed into their car. The father died instantly.

Now, I have no doubt Israeli intelligence was well informed Nuhader and his 8-month-sister were Hezbollah members and a danger to Israel national security.

Sadly there are politics like Tony Blair, Condoleezza Rice, President Bush, and Israel Prime Minister who think it is not yet the right time to stop this madness.

My heart breaks imaniging that little boy whose screams can be heard from the hospital’s hallway and whose life has been shattered by the hypocrisy of governments. Who is the terrorist here?

If the God I know is a God of love, then Nuhader’s cries shall be heard,justice shall prevail and Nuhader’s suffering will be nothing compared to what is in store for those who put conditions to stop a war.

New Ad Group Tabs

2006-07-20T16:45:00.000-06:00

AdWords advertisers have noticed a change in the Ad Group page. Account statistic tables are now presented on separate tabs. The new tabs are found along the upper right edge of the table.

The Summary Tab displays the performance totals for your Ad Group
The Keywords Tab shows you how individual keywords are performing
The Ad Variations Tab displays performance statistics for all of the ads you have created

Personally I like the changes made by Google because these new tabs make it easier for me to read my stats and also save me some time.

What do you think about these changes?

AdWords Success Stories

2006-07-19T14:31:00.000-06:00

I was hired by LDS Audio 4 weeks ago to try to improve their Google AdWords marketing campaign. Their AdWords campaign was not generating any revenue for the company at the time. As a matter of fact, they were losing money week after week. Over the last year their AdWords campaign had generated a negative ROI (-98%).

For the last month WebEvident and LDS Audio have been working closely to turn things around, and we have seen results in very little time.

Last week LDS Audio obtained a 546% ROI and $817 in revenue (Please take a look at the graphs above).

At WebEvident your success is our success. We provide PPC campaign set-up for as little as $2 per keyword. Sing up HERE to become an AdWords Success Story NOW.

WebEvident PPC Management

2006-06-26T14:07:00.000-06:00

WebEvident, a company of Provo Labs, is now offering a new service; Pay-per-click management. Our PPC Campaign Management service offers all aspects necessary to fulfill a successful, ongoing pay per click campaign. Starting with strategizing to creation and implementation through reporting and measurement, our solution encompasses the needs of any serious pay per click campaign, plus we are offering a Free SEO report and $100 in AdWords credits for new sign ups. So check us out and Sign up HERE.

Net Neutrality

2006-06-20T15:49:00.000-06:00

As Internet users we are thankful with the ease of access we have to a wide variety of content while navigating the internet. But, all that could change specially for internet marketers in general and AdWords advertisers in particular. If you haven’t heard about “net neutrality” before please read this letter by Eric Schmidt, CEO of Google Inc, and decide whether you should take some action or not.

Dear AdWords Advertiser:

There's a debate heating up in Washington, DC on something called "net neutrality" – and the outcome of this debate may very well impact your business. Therefore, we are taking the unprecedented steps of calling your attention to this looming crisis and asking you to get involved.

Sometime in the next few days, the House of Representatives is going to vote on a bill that would fundamentally alter the Internet. That bill would give the big phone and cable companies the power to choose what you will be able to see and do on the Internet.

Today the Internet is an information highway where anybody – no matter how large or small, how traditional or unconventional – has equal access to everyone else. On the Internet, a business doesn't need the network's permission to communicate with a customer or deploy an innovative new service. But the phone and cable monopolies, who control almost all broadband Internet access, want the power to choose who gets onto the high-speed lanes and whose content gets seen first and fastest. They want to build tollbooths to block the on-ramps for those whom they don't want to compete with and who can't pay this new Internet tax. Money and monopoly, not ideas and independence, will be the currency of their Internet.

Under the proposed "pay-to-play" system, small- and medium-sized businesses will be placed at an automatic disadvantage to their larger competitors. Those who cannot afford the new Internet tax – or who want to compete directly with the phone and cable companies – will be marginalized by slower Internet access that will inevitably make their sites less accessible, and therefore less appealing.

Creativity, innovation and a free and open marketplace are all at stake in this fight. Imagine an Internet in which your access to customers is constrained by your ability to cut a deal with the carriers. Please call your representative in Congress at 202-224-3121.

For more information on the issue, and more ways to make your voice be heard, visit http://www.itsournet.org/.

Thank you for your time, your concern and your support.Eric SchmidtCEO of Google, Inc.

Ad Scheduling

2006-06-16T13:45:00.000-06:00

Google AdWords just came up with a new feature; Ad Scheduling.

Ad Scheduling lets you control the days and times your AdWords campaigns appear. Normally, your AdWords ads are available to run 24 hours each day. Ad Scheduling allows you to set your campaigns to appear only certain hours or days of each week. For example, you might set your ads to run only on Mondays or from 11:00AM to 2:00PM daily. A good understanding of visitors’ behavior through web analytics combined with Ad Scheduling can reduce your marketing expenditures while boosting sales.

Google's GBuy

2006-06-13T15:00:00.000-06:00

Google is developing a rival to Paypal service called GBuy. For the last months Google has been testing GBuy with great success among online retailers. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads. GBuy will also let consumers store their credit-card information on Google. In my opinion, it was about time Paypal faced some competition. I’m kind of tired of Paypal’s overpriced fees and poor service. So, good luck GBuy.

Google AdWords Qualified Professional

2006-06-11T17:01:00.000-06:00

On June 9th 2006, I passed the Google Advertising Professional Exam and became a Qualified Google Advertising Professional. The use of Google Adwords in a pay-per-click campaign is a very effective means of getting specific viewers to visit your Web site and converting them into customers. Fine tuning that effort takes skill and knowledge. Google offers its Google Advertising Professional certification as a means of making sure search engine practitioners know all there is to know about Google pay-per-click. To qualify, applicants must study the details of the Adwords program, pass a comprehensive test, and prove they can manage an Adwords program. Some of the benefits of becoming a Qualified Google Advertising Professional are the following:

1- Google's recognition as a Qualified AdWords Individual or Company.
2- The official AdWords Qualified Individual or Company Logo, which can be displayed on your website and in many other materials to showcase your skills and help attract clients.
3- Distinction as a skilled professional.
4- A Professional Status page which profiles your business name and displays Google's validation that you're an authentic Qualified Individual or Company within Google Advertising Professionals program.
5- Promotional credits at a higher value, which can be applied to new client accounts to help bring in more business.

To visit my Professional Status Page please click on the link below.
https://adwords.google.com/select/ProfessionalStatus?id=BvpZrlkmX4Qov2Uap9XT7w&hl=en_US

The Other Search

2006-06-06T12:35:00.000-06:00

WebSideStory, Inc. announced today the results of a new study that suggests marketers can improve their web site search results by focusing on those few hundred unique search terms that comprise about 50 percent of all searches on a web site. In an analysis of millions of web site searches, WebSideStory found that 4 percent of all unique search queries comprised about 50 percent of all searches on a web site. For e-commerce sites, the figure dropped to just 2 percent of all unique queries. The study examined 34 million search phrases on more than 40 web sites using WebSideStory Search. The white paper is entitled “The Other Search: Making the Most of Site Search to Optimize the Total Customer Experience,” The white paper is available free of charge at http://www.websidestory.com/othersearch

Cookie Rejection Increasing

2006-06-02T12:17:00.000-06:00

According to a Jupiter Research report published last year, 39 percent of internet users are deleting their cookies at least once per month. The implications for anyone involved in online advertising, website analytics or online marketing are obvious. If users are regularly deleting their cookies, that’s going to distort the picture of their online activities and reduce marketers’ ability to serve up targeted ads or marketing programs. Moreover, if a user disables cookies in his/her browser online marketers won’t be able to track conversions or calculate ROI. Based on these findings the Interactive Advertising Bureau may be planning to launch a public-awareness campaign clarifying cookie use.

Google Video Ads

2006-05-23T13:23:00.000-06:00

Google has begun offering video ads on public sites. In the coming days Google will be adding click-to-play video ads to the link of text. At launch, videos will be available to AdWords advertisers in the US, Canada, and Japan. According to the New York Times, advertisers can buy the video ads either on a cost per click or a cost per thousand basis. The video ads will appear as static images until users click on them. Then the video will be activated. The videos can last up to two minutes.

Anonymous Comment

2006-05-19T16:17:00.000-06:00

Today Anonymous left a really “smart” comment on my blog. Now, there is one thing that troubles me; why is it that the creator of such enlightened commentary did not want to take full credit for his/her masterpiece? Certainly someone with such a high IQ would like to be recognized publicly. I don’t care if someone has a problem with anything I write on my blog, but please if you want to express your opinion back it up with your name. Otherwise you are just wasting everyone’s time because I delete all anonymous comments left on my blog. By the way, my name is Francisco.

Google's White Paper

2006-05-19T14:54:00.000-06:00

Last Year I took an Internet Marketing class at BYU from Paul Allen (Provo Labs CEO). And I just wanted to share with you ten interesting things I learned by reading The Anatomy of a Large-Scale Hypertextual Web Search Engine.
1- Page rank is thought of a model of user behavior. Imagine a surfer hitting on links without coming back to any of them, now the probability that the same random surfer visits a page is its page rank.

2- Anchors often provide more accurate descriptions of web pages than the pages themselves.

3- Metadata efforts have failed with web search engines. Any text on a page which is not directly represented to the user is abused to manipulate search engines.

4- How the whole Google system works, which sounds pretty complicated to me.

5- Goggle uses a hand optimized compact encoding since it requires less space than the simple encoding and less manipulation than Huffman coding.

6- Google’s system can crawl over 100 pages per second using four crawlers.

7- Page rank can be personalized by increasing the weight of a user's home page or bookmarks.

8- The use of proximity information helps increase relevance a great deal for many queries.

9- Google really struggles to come out with high quality pages for every query. That’s something I had not thought about before.

10- Google's data structures are optimized so that a large document collection can be crawled, indexed, and searched with little cost.

Blog Success Stories

2006-05-18T18:35:00.000-06:00

In recent months, TV executives have increasingly started to advertise online--specifically on blogs. This year PBS has promoted some of its shows (documentaries about Robert F. Kennedy, Fidel Castro, and a series called Frontline World) via blog. According to PBS this strategy has been a success. BlogAds displayed more than 12 million impressions for the documentaries about Kennedy. Lauren Prestileo, the national publicist for PBS said that “To get 12 million impressions with print would be very, very expensive, and it would be a much less targeted audience." PBS spent only $2,000 in this campaign, but the revenues were much, much higher. PBS is planning to continue blog advertising to promote its programs.

Sun Microsystems estimates that between 1,500 and 2,000 employees are engaged in the popular practice of blogging. Sun Microsystems is working to boost even further its corporate blogosphere by strengthening the backend infrastructure of its blogging system and facilitating the posting of multimedia content. According to the company, blogging has been a business success. For example, blogs have helped salespeople get in the door of potential clients that in the past had been hard to approach. Moreover, blogs have become conduits for feedback and ideas from clients that otherwise Sun Microsystems might not have received.

Blogging played a mayor role in distributing and sending help to the areas affected by hurricane Katrina. I found an article about a law professor, Glenn Reynolds, who through his blog directed his readers to donate to the Red Cross. In just one week 480 people answered his call for help and donated about $90,000 to the Red Cross. That’s pretty powerful.

Ethical Question

2006-05-17T13:55:00.000-06:00

According to online marketing firm eROI the highest email click rates during the first quarter of 2006 were on Sundays (6.6%) the open rates were (25.9%), which is the second highest open rate for the week. The highest open rates were on Tuesdays (26.4%). This makes total sense to me since Sundays is the only day of the week where people have actually time to sit in front of their computers to browse the internet, open emails, and buy staff online. I have seen this trend myself when working for mendigshed.com conversion rates for our keyword campaigns went up by almost 1% on Sundays. As an LDS, I personally avoid work on Sundays and try to make it a family time, a time of service, a time of learning and worship and doing good. However, I am aware that while I rest on Sundays, the keyword campaigns I manage during the week are still online on Sundays inducing people to buy things on the Sabbath day. So, the ethical question is, should I pause all keyword campaigns during the Sabbath day? Or should I keep them running to take advantage of one of the most profitable days of the week?

What do you think?

Yahoo's New Look

2006-05-16T14:15:00.000-06:00

Yahoo has redesigned its homepage. This is the first time Yahoo has made any changes to its website since September 2004. The new homepage is clean, crisp, and modern, although according to Jupiter Research analyst David Card, it won’t impress the younger online crowd. The new design won’t show up for several months yet though. Yahoo is hoping the new look will attract new advertisers

Bidu's Wikipedia

2006-05-13T18:17:00.000-06:00

A China version of Wikipedia has garnered more than 100,000 search terms and has 300,000 registered users as of Wednesday, 20 days after its soft launch last month.Baidu.com now receives a new search term every two seconds and an average 5,000 of approved entries every day. The service is basically Chinese based, but users can still get some basic information about some American Celebrities, like Madonna, in English. However, to find out information about former President Bill Clinton users have to enter his name in Chinese characters Ke Lin Dun. Anyway, when it comes to the Internet China is no longer undiscovered country. A country with more than 60 million bloggers represents a growing revenue opportunity that can’t be ignored

Entrepreneur Academy

2006-05-05T14:37:00.000-06:00

Provo Labs is getting ready to launch an entrepreneur academy to help individuals take their businesses to a higher level by offering them professional advice in marketing Internet technology from Paul Allen (Provo Labs CEO), as well as providing them access to new technologies, office space, and social networking events.

If you are interested in joining or learning more about the entrepreneur academy, please contact Michael Eagar at michaeleagar@gmail.com

MIchael Eagar is the Director of Business Development at Provo Labs

Contextual Advertising

2006-05-04T20:11:00.000-06:00

I got an email from a friend of mine this afternoon who read an article stating that contextual ads generally deliver a lower ROI that pay-per-click ads and wanted to know my opinion on the subject. I actually agree with the article. Contextual ads generally have a lower ROI because these ads tend to be clicked on by visitors who are in a different stage of the buying cycle. Some of these visitors may not even be interested in purchasing a product at all. On the other hand, pay-per-click ads are more often clicked on by visitors who are in fact interested in purchasing a product. Many of these visitors may still be in the research phase, but they more often have a purchase in mind. The key point here is the intent of the visitor clicking on the ad, and in my opinion, the pay-per-click visitor is one step ahead in the buying process.

First Day at Provo Labs

2006-05-01T23:25:00.000-06:00

I have been very blessed to start working two days after graduation (I just graduated from BYU last Friday) and I have been very blessed to become part of Provo Labs LLC. Provo Labs is a web incubator with a unique culture in the state of Utah. All Provo Labs employees have official blogs; know the importance of networking and stay current with what’s going on outside of the office. The long term goal of Provo Labs is to help infuse Utah with the knowledge sharing and networking culture of Silicon Valley, and to train hundreds of creative inventors and entrepreneurs who will benefit the world by creating sustainable enterprises around great new ideas. This is a goal worth working towards. From this blog I wanted to say thank you to all Provo Labs employees for their warm welcome today and for letting me be part of your team.

April Fool's Day

2006-04-05T11:53:00.000-06:00

I have rounded up some of the more notable April Fool's Day Joke websites and stories for your entertainment. Enjoy.

Google Romance Beta
"With Google Romance, you can:
Upload your profile tell the world who you are, or, more to the point, who you like to think you are, or, even more to the point, who you want others to think you are.
Search for love in all (or at least a statistically significant majority of) the right places with Soulmate Search, our eerily effective psychographic matchmaking software.
Endure, via our Contextual Dating option, thematically appropriate multimedia advertising throughout the entirety of your free date."
Take a look at the site http://www.google.com/romance/index.html

China Buys Google
"Mu Shu Porked [writes] The People's Republic of China has acquired a controlling stake in the United States' fastest growing technology company, Google. Google announced the transfer of 140m shares of Class B stock to a new entity owned by the Chinese Ministry of Information in typically forthright style. The news was disclosed in a Captcha graphic on its Google Canteen Menu weblog; investors had to click a hidden link to see the announcement, and then decode a stenographically-hidden message watermarked into the JPG file. Once decrypted, the message read:
gee it's raining here in mountain view and my cats hungry so we thought we'd better update you on our corporate finances. we've sold out to china. have a great weekend boo-yah!!

For more information visit the site http://www.theregister.co.uk/2006/04/01/china_buys_google/

All Your Web 2.0 Are Belong To Us
"We're in the midst of buying Dogg (a Web 2.0 cross between Digg and Dogster ("Where Every Dog Has A Webpage"), and you know what? It's a lot of work. Buying up Web 2.0 companies here and there in piecemeal fashion gets old after a while.
It's a lot of work on our Corporate Development team, the Public Relations team, and really isn't that efficient. Plus, it just encourages VCs to pitch us the next "great" company in their portfolio, thereby creating even more work. Man, the acquisition treadmill is tiring... And expensive! So after some long discussions with Tim O'Reilly, Michael Arrington, and other Web 2.0 experts, we've decided to just buy Web 2.0. All of it. All the people, the round cornered boxes, crazy business ideas, and pastel colors."
To read more visit the site http://www.ysearchblog.com/archives/000276.html

Investing in PPC

2006-03-25T15:09:00.000-07:00

The marketing industry has experienced a fast growth of PPC. A wide range of companies have decided to abandon their skepticism in order to invest in an innovative internet marketing system that keeps them in the store front of their market segments. The result is that we are seeing more and more quality companies investing big parts of their marketing budget in PPC advertising.

Many of these companies make a common mistake when they believe PPC advertising, as if by magic, generates revenues immediately. This leads to an inappropriately handling of PPC budgets, and consequently, to a more competitive market. The consequences of this overspending tendency may lead to lower profits for everyone.

So, what is the solution to this tendency? The answer is longer vision. Companies should consider PPC as a tool that, in the medium and long term, will adjust to their need as well as provide revenues.

PPC can result in tremendously profitable returns for those who properly administer their budget and play with intelligence in the PPC game.

Good Keywords

2006-03-17T17:37:00.000-07:00

I just recently found out about Good Keywords, a FREEware by Softnik Technologies that is aimed to the PPC advertiser. Good Keywords is equipped with a variety of tools that are really useful for any PPC marketer. The FREEware includes: Keyword Suggestion, Misspelled Words, Web Page Explorer, Keyword Phrase Builder, Site & Link Popularity, and a Keyword Organizer.

The Keyword suggestion tool allows you to type a base keyword, and then select the search engine to use for the research (Yahoo, Overture, Teoma). The suggested keyword list will tell you how many searches were made for each specific keyword during the last month. You can also double click any entry in the list for more specific results.

The site & Link Popularity tool is really useful as well. You can type in a domain and the tool will tell you the Alexa rank, Alexa links, Google links, MSN links, Altavista links, and the exact day the website was launched.
This is a great tool to have, and remember it is FREE. To download Good Keywords go to http://www.goodkeywords.com/

PPC becoming more popular

2006-03-17T17:17:00.000-07:00

I was talking yesterday with a friend of mine who has become acquaintance with PPC advertising recently. He learned from a book that other types of online advertising do not deliver the same kinds of benefits than PPC does. In fact, PPC advertising is becoming increasingly popular among advertisers and online marketing professionals for a variety of reasons. One of them, and perhaps the most important, is that PPC advertising is less expensive than other kinds or online advertising. Remember that in PPC you don’t actually pay anything until someone actually clicks on your ad. Moreover, research shows that up to 80% of people who are online use either Yahoo or Google. Therefore those people are exposed to PPC ads on a regular basis and, even though they don’t click on your ad, you may have made an impression on that person’s mind at no cost to you.

Pay Per Click Versus Search Engine Optimization

2006-03-16T11:04:00.000-07:00

It is a fact that many people have difficulty understanding the different parts of search engine marketing. Therefore, I have decided to write this short article to explain the main differences between Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC).
SEO is a process of preparing your website and its constituent pages for prime positioning on search engines like Yahoo, Google, or MSN. SEO is very complex, as it changes in a regular basis.
Two good places to learn more are http://www.sembooster.com/ and http://www.searchenginewatch.com/ .
Some of the main differences between SEO and PPC are:
1. Purpose
SEO: to appear as near the top as possible in the search results.
PPC: to instantly attract qualified prospects and convert them into buyers.
2. Keywords
SEO: usually the webmaster wants to target general terms, as they provide the most amount of traffic. You don’t have control over the ranking of your site.
PPC: you have complete keywords over which keywords are used and the position on the end result page.
3. End Result
SEO: depending on your keywords and the resulting ranking you receive in the search engine, you attract free traffic to your website.
PPC: you pay for each visitor you receive, but you can control the number of visitors you get, the landing page to which they are directed, and the keywords being used.
The two processes are quite different in techniques, methods, and execution, but the desired end result is the same. A combination of the two techniques SEO and PPC will bring success to your business.