Thursday, July 20, 2006

New Ad Group Tabs

AdWords advertisers have noticed a change in the Ad Group page. Account statistic tables are now presented on separate tabs. The new tabs are found along the upper right edge of the table.

The Summary Tab displays the performance totals for your Ad Group
The Keywords Tab shows you how individual keywords are performing
The Ad Variations Tab displays performance statistics for all of the ads you have created

Personally I like the changes made by Google because these new tabs make it easier for me to read my stats and also save me some time.

What do you think about these changes?


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