Ad Scheduling

Google AdWords just came up with a new feature; Ad Scheduling.

Ad Scheduling lets you control the days and times your AdWords campaigns appear. Normally, your AdWords ads are available to run 24 hours each day. Ad Scheduling allows you to set your campaigns to appear only certain hours or days of each week. For example, you might set your ads to run only on Mondays or from 11:00AM to 2:00PM daily. A good understanding of visitors’ behavior through web analytics combined with Ad Scheduling can reduce your marketing expenditures while boosting sales.