The Other Search

WebSideStory, Inc. announced today the results of a new study that suggests marketers can improve their web site search results by focusing on those few hundred unique search terms that comprise about 50 percent of all searches on a web site. In an analysis of millions of web site searches, WebSideStory found that 4 percent of all unique search queries comprised about 50 percent of all searches on a web site. For e-commerce sites, the figure dropped to just 2 percent of all unique queries. The study examined 34 million search phrases on more than 40 web sites using WebSideStory Search. The white paper is entitled “The Other Search: Making the Most of Site Search to Optimize the Total Customer Experience,” The white paper is available free of charge at http://www.websidestory.com/othersearch