Wednesday, July 26, 2006

Invalid Clicks Tool

Google has come up with a new feature enabling advertisers to keep track of invalid click activity in their account. The metrics of invalid clicks and invalid clicks rate will show virtually all the invalid clicks affecting an account.

One of the most controversial issues related to PPC has been estimating how big the problem of click fraud is. It has long been suggested that click fraud was rampant approaching 30% to 50% of all clicks. However, a study by Click Forensics shows that “the overall, industry wide click fraud rate is 13.7%. The click fraud rate at top-tier search engine such as Google and Yahoo is even less at 12.1%.”

This new AdWords feature will make mush easier for all advertisers to estimate invalid click activity.


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