Monday, June 26, 2006

WebEvident PPC Management

WebEvident, a company of Provo Labs, is now offering a new service; Pay-per-click management. Our PPC Campaign Management service offers all aspects necessary to fulfill a successful, ongoing pay per click campaign. Starting with strategizing to creation and implementation through reporting and measurement, our solution encompasses the needs of any serious pay per click campaign, plus we are offering a Free SEO report and $100 in AdWords credits for new sign ups. So check us out and Sign up HERE.

Tuesday, June 20, 2006

Net Neutrality

As Internet users we are thankful with the ease of access we have to a wide variety of content while navigating the internet. But, all that could change specially for internet marketers in general and AdWords advertisers in particular. If you haven’t heard about “net neutrality” before please read this letter by Eric Schmidt, CEO of Google Inc, and decide whether you should take some action or not.

Dear AdWords Advertiser:

There's a debate heating up in Washington, DC on something called "net neutrality" – and the outcome of this debate may very well impact your business. Therefore, we are taking the unprecedented steps of calling your attention to this looming crisis and asking you to get involved.

Sometime in the next few days, the House of Representatives is going to vote on a bill that would fundamentally alter the Internet. That bill would give the big phone and cable companies the power to choose what you will be able to see and do on the Internet.

Today the Internet is an information highway where anybody – no matter how large or small, how traditional or unconventional – has equal access to everyone else. On the Internet, a business doesn't need the network's permission to communicate with a customer or deploy an innovative new service. But the phone and cable monopolies, who control almost all broadband Internet access, want the power to choose who gets onto the high-speed lanes and whose content gets seen first and fastest. They want to build tollbooths to block the on-ramps for those whom they don't want to compete with and who can't pay this new Internet tax. Money and monopoly, not ideas and independence, will be the currency of their Internet.

Under the proposed "pay-to-play" system, small- and medium-sized businesses will be placed at an automatic disadvantage to their larger competitors. Those who cannot afford the new Internet tax – or who want to compete directly with the phone and cable companies – will be marginalized by slower Internet access that will inevitably make their sites less accessible, and therefore less appealing.

Creativity, innovation and a free and open marketplace are all at stake in this fight. Imagine an Internet in which your access to customers is constrained by your ability to cut a deal with the carriers. Please call your representative in Congress at 202-224-3121.

For more information on the issue, and more ways to make your voice be heard, visit

Thank you for your time, your concern and your support.Eric SchmidtCEO of Google, Inc.

Friday, June 16, 2006

Ad Scheduling

Google AdWords just came up with a new feature; Ad Scheduling.

Ad Scheduling lets you control the days and times your AdWords campaigns appear. Normally, your AdWords ads are available to run 24 hours each day. Ad Scheduling allows you to set your campaigns to appear only certain hours or days of each week. For example, you might set your ads to run only on Mondays or from 11:00AM to 2:00PM daily. A good understanding of visitors’ behavior through web analytics combined with Ad Scheduling can reduce your marketing expenditures while boosting sales.

Tuesday, June 13, 2006

Google's GBuy

Google is developing a rival to Paypal service called GBuy. For the last months Google has been testing GBuy with great success among online retailers. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads. GBuy will also let consumers store their credit-card information on Google. In my opinion, it was about time Paypal faced some competition. I’m kind of tired of Paypal’s overpriced fees and poor service. So, good luck GBuy.

Sunday, June 11, 2006

Google AdWords Qualified Professional

On June 9th 2006, I passed the Google Advertising Professional Exam and became a Qualified Google Advertising Professional. The use of Google Adwords in a pay-per-click campaign is a very effective means of getting specific viewers to visit your Web site and converting them into customers. Fine tuning that effort takes skill and knowledge. Google offers its Google Advertising Professional certification as a means of making sure search engine practitioners know all there is to know about Google pay-per-click. To qualify, applicants must study the details of the Adwords program, pass a comprehensive test, and prove they can manage an Adwords program. Some of the benefits of becoming a Qualified Google Advertising Professional are the following:

1- Google's recognition as a Qualified AdWords Individual or Company.
2- The official AdWords Qualified Individual or Company Logo, which can be displayed on your website and in many other materials to showcase your skills and help attract clients.
3- Distinction as a skilled professional.
4- A Professional Status page which profiles your business name and displays Google's validation that you're an authentic Qualified Individual or Company within Google Advertising Professionals program.
5- Promotional credits at a higher value, which can be applied to new client accounts to help bring in more business.

To visit my Professional Status Page please click on the link below.

Tuesday, June 06, 2006

The Other Search

WebSideStory, Inc. announced today the results of a new study that suggests marketers can improve their web site search results by focusing on those few hundred unique search terms that comprise about 50 percent of all searches on a web site. In an analysis of millions of web site searches, WebSideStory found that 4 percent of all unique search queries comprised about 50 percent of all searches on a web site. For e-commerce sites, the figure dropped to just 2 percent of all unique queries. The study examined 34 million search phrases on more than 40 web sites using WebSideStory Search. The white paper is entitled “The Other Search: Making the Most of Site Search to Optimize the Total Customer Experience,” The white paper is available free of charge at

Friday, June 02, 2006

Cookie Rejection Increasing

According to a Jupiter Research report published last year, 39 percent of internet users are deleting their cookies at least once per month. The implications for anyone involved in online advertising, website analytics or online marketing are obvious. If users are regularly deleting their cookies, that’s going to distort the picture of their online activities and reduce marketers’ ability to serve up targeted ads or marketing programs. Moreover, if a user disables cookies in his/her browser online marketers won’t be able to track conversions or calculate ROI. Based on these findings the Interactive Advertising Bureau may be planning to launch a public-awareness campaign clarifying cookie use.

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